The report was based on 2Q16 Experian data from the company’s roster of business clients.
Some 58% of all email opens it examined occurred on mobile phones or tablets (45% phones, 13% tablets) in 2Q16, a 14% increase from a year earlier.
Although desktop computers accounted for only 42% of email opens, they were responsible for 49% of email-generated revenue tracked by Experian.
Most 2Q16 email opens occurred on mobile phones or tablets for all industries except business products/services:
All industries examined by Experian had year-over-year (YOY) increases in opens and clicks on mobile phones from 2Q15 to 2Q16.
The share of clicks received on tablets increased for all industries YOY except business products/services:
About the research: The report was based on 2Q16 Experian data from the company’s roster of business clients.