How Pokémon Go Players Engage With Businesses [Infographic]

Some 82% of Pokémon Go players say they have visited a business while using the game, according to recent research from Slant Marketing.

The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.

The majority (57%) of respondents say they use the game between one and three hours a day, on average; 14% say they play for more than three hours a day.

Nearly three-quarters (71%) of players say they have visited a business because there was a PokeStop or Gym nearby.

Some 36% of players say they think they’ve been intentionally lured to a location by a business, 17% don’t think it was intentional, and 47% are not sure.

Check out the infographic below for more findings from the survey.

About the research: The report was based on data from a survey of more than 500 users of the location-based augmented reality mobile app.

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