Want your marketing emails to break through all the noise on Black Friday and Cyber Monday? Then consider sending them a day early or a day late.
Emails sent on Thanksgiving have a higher open rate than those sent on Black Friday, the researchers found.
Similarly, emails sent on the Tuesday after Cyber Monday have a higher open rate than emails sent on the Monday itself.
Check out the infographic below for more findings from the report:
About the research: The report was based on analysis of billions of emails sent and opened on Thanksgiving, Black Friday, Small Business Saturday, and Cyber Monday.