Influencers' Top Social Networks for 2018

Most social media influencers expect Instagram to be the network they focus on most next year, according to recent research from Hashoff.

The report was based on data from a survey of 414 influencers in a wide range of B2C topic areas who use Hashoff’s platform.

Some 93% of respondents say Instagram is the social network they’ve focused on most this year, and 82% say they expect it to be the network they focus on most in 2018.

Some 12% of influencers expect YouTube to be the network they focus on most next year, up from 3% this year.


Nearly all (99.3%) of the influencers surveyed say they work on Instagram; 70% work on Facebook; and 47% work on Snapchat.

Some 76% of social media influencers say Instagram has the best tools for creators among the major social networks.

About the research: The report was based on data from a survey of 414 influencers in a wide-range of B2C topic areas who use Hashoff’s platform.

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