Now that Google offers expanded text ads, some marketers are still writing ads with the old, standard format in mind. But knowing how to put the expanded format to good use can benefit marketers and their brands’ ROI significantly.
1. Make your ads relevant.
2. Include a strong call to action.
3. Localize by city.
4. Use countdown timers.
5. Don’t use dynamic keyword insertion.
6. Use emotional triggers.
7. Use title case.
To learn how to set up your expanded ads for success, check out the infographic. Just tap or click to see a larger version.