Spotlight On: Google I/O

Are Private Exchanges About to Have Their Day?

At long last, the publishing industry’s integration of programmatic thinking is near completion, says Hearst’s ad tech chief.

The marketer's guide to the windfalls and pitfalls of the Internet of Things

The Internet of Things is well known, but not well understood. Here’s everything marketers need to know before diving into this latest tech trend.

How to make programmatic less problematic

Automated marketing is like a gifted adolescent: The long-term outlook is rosy, while the short term is troublesome.

Let’s block ads! (Why?)

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