The Ideal Word Counts for Social Media Posts [Infographic]

What are the ideal word counts for your social media posts and blog articles? Here’s a look at the different ideal content lengths according to an Express Writers infographic.

Twitter has a 140-character limit, but the ideal tweet is just 100 words. “Tweets that are 100 characters or shorter enjoy 17% more engagement than longer tweets,” states the infographic.

“So-called ‘medium-length’ tweets (between 71-100 characters) are re-tweeted more often than large (101 characters or longer) or small (41-71 character) tweets.”

Moreover, Facebook may seem like a long-form content platform, but the ideal Facebook post is just 40 characters (or fewer). “Facebook posts with 40 characters earn 86% more engagement than longer posts,” according to the infographic, and “the second-best length of a Facebook post is 80 characters or fewer. These posts receive 66% more engagement than longer posts.”

To find out more about the right content length for various social platforms, tap or click the infographic.

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