The Influence of Instagram on Fashion Decisions [Infographic]

Nearly three quarters (72%) of Instagram users say they have made a fashion- or beauty-related purchase after seeing the product on the social network, according to recent research from Dana Rebecca Designs.

The report was based on data from a survey of 2,000 people who use Instagram; 63% of respondents consider themselves to be “fashion-forward.”

Some 74% of Millennial respondents say they have made a fashion- or beauty-related purchase after seeing a related post on Instagram, compared with 54% of Baby Boomer respondents.

Some 29% of respondents say they have purchased jewelry or jewelry accessories after seeing a the product on Instagram.

One-third of Millennial respondents say they have used Instagram while inside a retail store to help make a fashion purchase decision.


Check out the infographic for more insights from the survey:

About the research: The report was based on data from a survey of 2,000 people who use Instagram; 63% of respondents consider themselves to be “fashion-forward.”

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