Some 1,024 digital marketing/marketing software mergers and acquisitions (M&A) took place worldwide in the 30-month period between mid-2014 and the end of 2016, according to recent research from Hampleton Partners.
Firms made fewer acquisitions in 2016 than in 2015, but the average deal value increased as 2016 progressed.
Some 64% of the digital marketing deals in the 30-month period examined were for digital agencies/marketing service providers, and 36% were for marketing software platforms.
Some 122 firms made more than one digital marketing-related M&A deal in the 30-month period examined. Dentsu Aegis Network made the most acquisitions (33 deals) in that time.
The median deal value was $ 11.7 million in the time period examined.
About the research: The report was based on 2H14 through 2H16 information from 451 Research, which tracks M&A activity across the globe.