The report was based on data from a survey of more than 450 marketers in India, most of whom are employed by large companies. Respondents work for firms in a wide range of industries, including e-commerce (17% of those surveyed), media/entertainment (12%), IT (11%), and financial services/insurance (10%).
Below, key findings from the report.
Areas of Investment
Respondents say their biggest areas of digital investment this year are social media (61% plan to increase spend), search (43%), and email marketing (40%).
Some 46% of respondents say they garner the most customer engagement from their social media efforts, and 33% say email sparks the most engagement.
More than half (57%) of marketers in India say their company has a blog; the same proportion say their company is creating content for social media.
About the research: The report was based on data from a survey of more than 450 marketers in India, most of whom are employed by large companies.