The State of Digital Marketing in India: Budget and Channel Trends

Nearly three-quarters (73%) of marketers in India say they plan to increase their digital marketing spend this year, according to recent research from Octane.

The report was based on data from a survey of more than 450 marketers in India, most of whom are employed by large companies. Respondents work for firms in a wide range of industries, including e-commerce (17% of those surveyed), media/entertainment (12%), IT (11%), and financial services/insurance (10%).

Below, key findings from the report.

Areas of Investment

Respondents say their biggest areas of digital investment this year are social media (61% plan to increase spend), search (43%), and email marketing (40%).

Channel Engagement

Some 46% of respondents say they garner the most customer engagement from their social media efforts, and 33% say email sparks the most engagement.

Content Marketing

More than half (57%) of marketers in India say their company has a blog; the same proportion say their company is creating content for social media.

About the research: The report was based on data from a survey of more than 450 marketers in India, most of whom are employed by large companies.

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